Schema Markup Generator
Generate valid JSON-LD structured data for articles, organisations, people, products, events and breadcrumbs.
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What does the Schema Markup Generator do?
Structured data describes your page in a format search engines understand, which can make it eligible for rich results such as article info, product prices or breadcrumb trails. This generator builds schema.org JSON-LD from simple form fields and leaves out anything you do not fill in.
It intentionally does not add ratings or reviews. Google’s guidelines require reviews to be genuine and visible on the page, and adding fake ratings can lead to a manual action.
How to use the Schema Markup Generator
- Choose a schema type.
- Fill in the fields that apply — only visible, accurate information.
- Copy the JSON-LD or download it.
- Paste it into your page and test with Google’s Rich Results Test.
Examples
Article
Headline, author, publisher logo and dates make blog posts eligible for article-related enhancements.
Breadcrumbs
Lines “Home | https://example.com/” and “Blog | https://example.com/blog/” become a BreadcrumbList.
Common use cases
- Adding structured data to blogs and news posts
- Describing products with price and availability
- Marking up events and organisation details
Features and benefits
- Private by design — your data is processed on your device and never uploaded.
- Free with no account, no watermark and no usage limits.
- Works on phones, tablets and desktops in any modern browser.
Limitations to know
- Valid markup makes a page eligible for rich results but does not guarantee them.
- For local businesses use the Local Business Schema Generator; for FAQs use the FAQ Schema Generator.
Helpful guides
Frequently asked questions
Where do I put JSON-LD?
Anywhere in the page’s HTML, commonly in the
. It does not affect what visitors see.Can I add star ratings?
Only if they are genuine reviews shown on the page. This tool does not generate ratings to avoid misuse.
How do I test my schema?
Use Google’s Rich Results Test or the Schema.org validator.
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