Social Media Character Counter

Paste a post once and see how it fits the character limit of every major platform.

FreeNo sign-upRuns in your browserMobile-friendly

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What does the Social Media Character Counter do?

Each platform counts differently. X counts every link as 23 characters and most emojis and CJK characters as 2, so the tool shows a separate X-weighted length. SMS messages use 160 characters with the GSM-7 alphabet but only 70 if the text contains emoji or Urdu, which the tool detects.

A table shows the limit, remaining characters and a progress bar for each platform and field, from X posts and Instagram bios to YouTube titles and LinkedIn headlines.

How to use the Social Media Character Counter

  1. Paste or type your post.
  2. Check the table for each platform.
  3. Edit until every platform you need is green.

Examples

Cross-posting

A 310-character announcement fits LinkedIn and Instagram but is 30 characters too long for X.

Common use cases

  • Cross-posting to several networks
  • Writing ad copy with strict limits
  • SMS campaigns

Features and benefits

  • Private by design — your data is processed on your device and never uploaded.
  • Free with no account, no watermark and no usage limits.
  • Works on phones, tablets and desktops in any modern browser.

Limitations to know

  • Limits change over time and some features (such as X Premium long posts) allow more.

Frequently asked questions

How does X count characters?

Links count as 23; most emojis and CJK characters count as 2.

Why is my SMS limit 70?

Messages with emoji, Urdu or other non-GSM characters use Unicode encoding, limited to 70 characters per message.

Are limits up to date?

They reflect commonly documented limits as of late 2026.

Embed this tool on your website

Add the free Social Media Character Counter to your blog or website. Paste the code into your page’s HTML; the tool runs in your visitors’ browsers and stays up to date automatically. Please keep the credit line below the tool.

Free to use on any website. The tool runs inside an iframe served from viptools.pk; nothing your visitors type is sent to your site or ours. Preview the embedded version.

All social media tools

Character Counter

Count characters with and without spaces, plus letters, digits and symbols.

Text Tools

Instagram Caption Formatter

Keep line breaks and spacing in Instagram captions.

YouTube Description Counter

Count characters against YouTube’s 5,000 limit and check the visible preview.

LinkedIn Post Formatter

Format LinkedIn posts with Unicode bold, bullets and a hook preview.

TikTok Caption Formatter

Format TikTok captions and check hashtag and length limits.

Instagram Bio Formatter

Format a 150-character Instagram bio with line breaks.