UTM Link Builder

Create trackable campaign links with UTM parameters so you can see which posts, emails and ads bring visitors.

FreeNo sign-upRuns in your browserMobile-friendly

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What does the UTM Link Builder do?

UTM parameters tell analytics tools like Google Analytics 4 where a visitor came from. Add source (facebook, newsletter), medium (social, email, cpc) and campaign name (eid_sale_2026), plus optional term, content and ID.

GA4 treats “Facebook” and “facebook” as different sources, so the builder lowercases values and replaces spaces with underscores by default to keep reports clean. Existing parameters in your URL are preserved.

How to use the UTM Link Builder

  1. Paste the page URL.
  2. Fill in source, medium and campaign name.
  3. Optionally add term, content and ID.
  4. Copy the link and test it.

Examples

Newsletter link

https://example.com/sale/?utm_source=newsletter&utm_medium=email&utm_campaign=eid_sale_2026

Common use cases

  • Email newsletters
  • Social media posts and bios
  • Paid ads and influencer campaigns
  • QR codes on printed material

Features and benefits

  • Private by design — your data is processed on your device and never uploaded.
  • Free with no account, no watermark and no usage limits.
  • Works on phones, tablets and desktops in any modern browser.

Limitations to know

  • Do not use UTM links for internal links on your own site — they overwrite the original traffic source.

Helpful guides

Frequently asked questions

Which UTM parameters are required?

Source, medium and campaign are needed for reliable reports.

Are UTM values case-sensitive?

Yes, in GA4. Use lowercase consistently.

Can I shorten UTM links?

You can use a reputable shortener; see our URL Shortening Guide.

Embed this tool on your website

Add the free UTM Link Builder to your blog or website. Paste the code into your page’s HTML; the tool runs in your visitors’ browsers and stays up to date automatically. Please keep the credit line below the tool.

Free to use on any website. The tool runs inside an iframe served from viptools.pk; nothing your visitors type is sent to your site or ours. Preview the embedded version.

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